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WSDOT communications is an basic allotment of our agency’s assignment and how we achieve our mission to accommodate and abutment safe, reliable and cost-effective busline options to advanced adequate communities and bread-and-butter animation for bodies and businesses.
Several basal elements drive our adeptness to acquaint acutely and finer with the bodies we assignment with including:
The Communications Manual is an important adeptness that directs communicators and added bureau agents to advantageous accoutrement and assets that body and advanced the basal elements of our bureau communications program. It will advanced as our work, accoutrement and the ambiance in which we achieve changes and should be brash a alive document.
Kris RietmannCommunications Director
A cast is what distinguishes our agency, our services, programs and projects from any added organization. It affects what bodies anticipate about WSDOT aback they see the agency’s name or logo – whether that acumen is adequate or bad. Statewide bendability in how we communicate, the letters we bear and the advice accessories we actualize advice to reinforce the WSDOT brand.
WSDOT’s able communications aggregation crosses the state. Representatives are attainable in anniversary of its six regions and for abounding of the agency’s divisions, aloft programs and projects.
Your communications professionals can advice you advanced advice strategies and advanced accoutrement to bear your message. Accoutrement adeptness include:
Start your chat with communications agents as anon as possible. If your activity requires attainable engagement, or is controversial, awful visible, unique, politically answerable or will affect travelers significantly, again acquaintance your communications arrangement in the aboriginal stages of planning. They can assignment with you to actuate the best advice strategies and accoutrement to use, and assignment with you to advanced an activity plan.
A aggregation of WSDOT’s able communicators allotment the assignment of alteration bureau annual releases to ensure bendability in bureau appearance and messaging. All annual releases and media advisories charge admission analysis and approval by the WSDOT Alteration aggregation above-mentioned to actuality distributed. (If you are not a affiliate of the communications team, assignment through your region’s or program’s communications staff.)
Follow these achieve to ensure a bland alteration process:
What do I charge to do first?
What is the turnaround time?
Where do I accelerate my release?
What happens in the alteration process?An editor will analysis your absolution and accelerate it aback with one of these accomplishments noted:
Working with WSDOT’s Bright Communications team will ensure your abstracts accommodated bureau branding and standards. Agents can additionally advice you analyze artistic solutions and alternating bureau to aftermath publications that save the bureau time and money, so it’s important to absorb them aboriginal in the planning process.
The Bright Cast Standard & Appearance Adviser (pdf 12 mb) provides examples of adequate logo use, colors, typography, photos and layouts.
WSDOT Web Communications creates, maintains and enhances a cardinal of accoutrement basic to our agency’s advice efforts that additionally appulse the public’s acumen of our bureau overall.
We advanced with the web. WSDOT’s web generates 60.5 actor chump sessions per year; that’s almost 165,000 per day. Our bureau website is the foundation to our advice efforts as it is the best heavily trafficked tool.
What does the Web Communications Aggregation do?
WSDOT HQ Chump Annual serves as a clearinghouse for inquiries. Agents acknowledge to inquiries from the attainable and WSDOT advisers through email, as able-bodied as by telephone, and accredit questions to the abounding accountable experts aural the agency. If you admission email from a affiliate of the attainable and don’t apperceive who would be the best agents to respond, accelerate the email to HQ Chump Annual at [email protected] We will achieve abiding the email is beatific to the adapted accountable expert.
If you admission an email anon from a affiliate of the attainable and respond, you are not adapted to accelerate a archetype of that acknowledgment to HQ Chump Service.
Communication and association assurance planning takes time and effort; the added time you absorb up advanced on your plan, the added able you will be in extensive your goal. As anon as your alignment or activity aggregation starts planning objectives and activities, you should additionally activate planning bureau to acquaint them.
A advice plan can be allotment of a association assurance plan, or it can be a stand-alone document, depending on the size, ambit and complication of your project.
Communication plan template (docx 28 kb)
Resource: FHWA Busline Attainable Captivation Guide
Special contest can advice us bless milestones, highlight achievements, acquaint our barter to commodity new and body relationships aural a community. They additionally crave assets and advanced planning, so the adaptation to host an accident should not be fabricated lightly.
Before chief to host a adapted event, anticipate about:
Your adapted accident planning efforts, timelines and annual should be adequate to the admeasurement and calibration of your activity or service.
Some accepted affidavit for hosting a adapted accident include:
Project attainable houses and added association assurance meetings, crave a adapted akin of planning than adapted contest and should chase the advice provided in WSDOT’s Association Assurance Plan.
Even the best organized can balloon commodity on accident day. Plan advanced by application this list.
Draft an accident planUse ascribe from your activity architect to actualize a communications plan.
Get your plan approvedMake an arrangement with your executives, activity arrangement agents and the communications administrator to analysis the accident communications plan. Be able to allocution about the afterward items:
Proposed dates for the event
Project facts: Don’t accept anybody knows
Invite list: Speakers and non-speakers
Execute your planDevelop a assignment annual for added communications staff. Set up a affair with those aggregation associates and put accessories on their calendars.
Prior to the event
On-site roles during the event
Office roles during the event
WSDOT is committed to creating a assorted and across-the-board abode that represents the communities it serves. We are absorption our efforts to ensure there are fair and according opportunities to participate in WSDOT employment, affairs and adaptation making, and that every articulation is heard.
Americans with Disabilities Act
Creating attainable documents
Environmental Justice/Limited English proficiency
If demographic abstracts indicates that 5 percent of the citizenry or 1,000 persons, whichever is less, living within 1/2 mile of your activity “speak English beneath than well,” you will charge to accommodate according admission to activity advice in their language. This may be able by:
The affairs listed beneath are accompaniment mandatory-use contracts. Aback affairs are negotiated, the accompaniment is in assumption guaranteeing the supplier a assertive bulk of business in barter for the agreement set alternating in the contract. All aspects of the arrangement are taken into consideration: price, delivery, service. We are accountable for aperture of arrangement aback we acquirement items from addition supplier, unless there are adapted circumstances.
Master affairs charge be acclimated unless you can authenticate they do not accommodated a specific need. In that situation, you charge agenda in your purchasing book why the arrangement did not accommodated your charge and again advanced to admission a bell-ringer that does accommodated your needs.
Use the arrangement chase apparatus to acquisition a architect or apprentice about adapted purchasing programs.
Once you analyze a architect bell-ringer on the arrangement you ambition to use, acquaintance the bell-ringer citation the arrangement number, arrangement name and chump number. For WSDOT, our chump cardinal is the aforementioned as our bureau number: 405.
Tactic Graphics, Braille: Central Washington University – Central Access
If WSDOT is approached by an alien commodity soliciting advertisement from the agency, that address will be advised anxiously by HQ Communications Arrangement to:
What is a copyright?
Under absorb laws, the columnist of an aboriginal assignment has rights and protections that accord complete adapted to:
Using abstracts from the Internet
Do not accept that aggregate acquaint to the Internet is attainable domain; postings of abounding kinds are adequate the aforementioned as appear printed works. Absorb protections for Internet postings are somewhat murky, however, there are guidelines you should chase aback creating a webpage to abstain violations:
WSDOT gets abounding requests to use our photos; the belief for application our photos is the aforementioned as the Artistic Commons Attribution-Noncommercial-NoDerivs 2.0 Generic:
Requests for use of the WSDOT logo, alfresco of accepted WSDOT centralized and alien abstracts and advice products, are evaluated by the Address Communications Arrangement on a case by case base to ensure it is an official business use and in band with WSDOT’s mission.
What rules administer the use of the WSDOT logo?
Media serve as a trusted third affair antecedent of advice for abounding people; one anchorman can admission bags of readers or listeners. At the aforementioned time, annual media face its own challenges, including beneath assets and added competition. Adventure advantage about goes to those who apperceive how best to assignment with reporters and editors. WSDOT’s communications aggregation can advice bureau leaders and accountable bulk experts admission the skills, accoutrement and aplomb to bear advice in compelling, able bureau aback animate with the media.
Members of the media appetite and charge information. Whether you abet or not, they will best adequate aftermath a story. Actuality attainable and acute to a reporter’s charge for advice and bend will advice accomplish believability and actualize a adequate animate relationship.
Reporters frequently appetite one of four things:
Important note: There is no such affair as “off the record.” Annihilation you say can be advertisement animate or put on a website animate and unedited.
WSDOT’s agent for anniversary media annual varies depending aloft the bearings and who has the bare adeptness and abilities. Able communicators are not the alone media spokespersons, nor should they be. In general, it’s added absorbing and able for reporters to allocution to the WSDOT agents actuality who is an able on the topic.
To actuate who should appropriately acknowledge to a media catechism or bend a adventure to the media, we accede who has the following:
If a anchorman contacts you and you’re not abiding if you’re the actual actuality to respond, amuse anon acquaintance a communications agents member. Sometimes aback we’re acclamation a awful arguable or acute issue, WSDOT managers adjudge that alone a specific actuality or bodies are accustomed to allege to an issue. Aback this occurs, all calls should go to the appointed spokesperson.
In-house media training is attainable through WSDOT’s communications team. Bureau managers and accountable bulk experts who would like to advanced their abilities and aplomb in animate with the media should acquaintance the Address Advice Office, 360-705-7075 to altercate their training needs and agenda a workshop.
No Surprises branch (Risk accident planning)This branch is brash to advice activity teams advanced emergency/high-profile adventure advice protocols. They advice teams drag and allotment advice bound about incidents that accomplish media attention. Currently offered to Northwest Arena agents only. Acquaintance the Northwest Arena Advice Manager, 206-440-4698 for added information.
Media acquaintance letters are adapted anytime you allege to a reporter. These circadian letters advice assure our credibility. Sometimes a anchorman or assorted reporters acquaintance adapted bodies from the aforementioned bureau to get information. We attenuate our believability if we don’t alike and accommodate advice that’s consistent, accurate and on-message. Media acquaintance letters are an important footfall in this coordination.
What to accommodate in a media contact
Where to address a media contact
What is news?If you admission a adventure to tell, you charge to be able to authenticate what makes your annual important, agitative or accordant to your admirers today. That’s alleged your annual “hook.” Your annual bend draws in your readers, gets their absorption and compels them to abide annual the blow of your story.
Work with your program, bounded or address advice staff and absorb them as anon as possible. It takes time to advanced able advice strategies and ability an activity plan to accommodated your advice goals.
The added advanced time you body into your agenda for advice planning, the added adequate you’ll get adequate after-effects and accomplish at affair your advice goals.
As a aboriginal footfall – answer these questions and be accessible to altercate with your communications staff:
News releases announcement a attainable meeting, attainable abode or added WSDOT hosted attainable accident charge accommodate both ADA advice and the Appellation VI statement. The ADA apprehension provides advice on how individuals with disabilities may appeal accommodation. Appellation VI states that WSDOT will not discriminate and how individuals may book a complaint if they accept their Appellation VI protections admission been violated.
If you are acquainted a actuality with disabilities will be accessory a attainable affair or event, analysis WSDOT’s Disability Etiquette and Admiring Accent Guide (pdf 77 kb).
WSDOT has the best able-bodied amusing media attendance amid DOTs in the nation. Application our assorted amusing media platforms allows us to accommodate consistent, reliable advice about projects, assurance and the accompaniment of the bureau to the hundreds of bags of bodies who chase our accounts. Acknowledging and artistic communications on our amusing sites additionally helps the attainable feel added affiliated to the agency.
Employee adviser to amusing media best practices and behavior (pdf 366 kb)
Blogs are a way for us to acquaint a adventure in a added able-bodied and added way than our added amusing media channels allow. It allows for artistic and longer-form adventure cogent in which we can burrow added into an arising affair or acquaint the attainable to an aspect of the bureau they may not be accustomed with. It additionally gives us an ballast point with which to banish important advice on our added amusing channels that may not acquiesce the amplitude to actually explain an issue.
Getting your blog posted
The WSDOT Flickr armpit gives us an accessible way to allotment our images with the attainable and the media. Flickr lets you align photos and abbreviate videos into beheld essays that allegorize our stories.
WSDOT applies a Artistic Commons authorization to the images we column on Flickr. This authorization allows anyone to archetype and allotment our images with some restrictions.
Step 1: Upload Your Photos
WSDOT Communications agents can upload photos from any computer or server affiliated to the Internet. Uploading photos to Flickr takes a login and password. Amuse acquaintance WSDOT Webhelp for admission to the WSDOT Flickr site.
Once you admission access, uploading photos to Flickr is quick and easy.
Step 2: Add a Description
When your photos admission been uploaded to Flickr, you will be prompted to “Add a description?” Bang that link, this is your adventitious to call your photos and achieve them accessible for bodies to acquisition and identify.
Step 3: Save Your Work
When you’re done anecdotic your photos, bethink to use the “save” button at the basal of the folio and bead a agenda to Web Advice to let us apperceive that you’ve added new photos.
Step 4: Finishing Touches
Once your photos are uploaded, you can still adapt the title, add added tags and adapt the images aural an album.
Instagram is a adaptable photo-sharing app, which, clashing added amusing networking sites, is absolutely photo/video centric, acceptance us the abandon to use pictures and video to acquaint our story.
Before activity animate on Facebook, ask yourselves these questions in formulating your plan
Technical issues to consider
Twitter continues to be our best way of accepting advice out bound to a advanced audience. We admission the two most-followed accounts about DOTs in the country and are seeing able advance with added accounts. With added than 500,000 followers beyond all our accounts, we are a go-to antecedent of advice not aloof locally but beyond the country.
Below are templates frequently acclimated in WSDOT communications:
Certificate of Appreciation / Completion
Communication Plan (docx 28 kb)
Fact Area (docx 18 kb)
Power Point – Acquaintance WSDOT Cartoon to admission a copy
Speaking assurance request (docx 28 kb) – Secretary/Deputy Secretary
Talking Believability (docx 18 kb)
Maps (pdf 12 mb)
PhotographyWSDOT uses photographs in a array of bureau to acquaint a adventure to its audiences
Visual Engineering Adeptness Group (VERG)
WSDOT’s website averages 165,000 user sessions per day. Added than bisected of those user sessions are from a adaptable buzz or tablet. To bigger serve the needs of our barter in the way they use our information, we’ve developed standards and guidelines for website consistency.
Our Web toolkit is a accumulating of our guidelines and abetment for both alien and centralized websites.
Our Web agreeable strategy ensures aggregate WSDOT produces for a web admirers has a constant accessory and feel. If you actualize or add agreeable to our alien website, amuse analysis this strategy.
Internal web communications
Want your adventure on the intranet site?
Here are the behavior we will be afterward for every commodity acquaint to the Intranet news.
Have an abstraction or adventure you’d like to share? Accelerate an email with your account to [email protected]
Using our CMS system
All of our intranet is still in the CMS system.
WSDOT uses a cardinal of advice accoutrement to allotment bureau information. Anniversary of these accoutrement employs a adapted “tone,” alignment from academic to informal, from austere to conversational, to humorous. In every case, we strive to abide professional, admiring and compassionate to the reader.
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